U. S. Census Reveals Americans Are Media-Hungry

Sam Roberts of the New York Times covers the latest census report, “2007 Statistical Abstract of the United States,” noting that not only are Americans the fattest people on average in the world, but

Americans spent more of their lives than ever — about eight-and-a-half hours a day — watching television, using computers, listening to the radio, going to the movies or reading.

…Adolescents and adults now spend, on average, more than 64 days a year watching television, 41 days listening to the radio and a little over a week using the Internet. Among adults, 97 million Internet users sought news online last year, 92 million bought a product, 91 million made a travel reservation, 16 million used a social or professional networking site and 13 million created a blog.

“The demand for information and entertainment seems almost insatiable,” said James P. Rutherfurd, executive vice president of Veronis Suhler Stevenson, the media investment firm whose research the Census Bureau cited.

Mr. Rutherfurd said time spent with such media increased to 3,543 hours last year from 3,340 hours in 2000, and is projected to rise to 3,620 hours in 2010. The time spent within each category varied, with less on broadcast television (down to 679 hours in 2005 from 793 hours in 2000) and on reading in general, and more using the Internet (up to 183 hours from 104 hours) and on cable and satellite television.

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