Media Image of Most Visible U.S. Presidential Candidates
Barack Obama was among the most visible U.S. presidential candidates in the media, and his image was the most positive. Not even Clinton or Giuliani could attract such a positive assesment by the journalists within a one year term.
Basis: 321,709 foreign reports from Arab, French, German, Italian, South African, Swiss, U.S. and U.K TV news programs 11/2006-11/2007
Policy issues: small lead for Clinton
In post New Hampshire coverage the profiles of both Senator Clinton and Senator Obama look similar: leadership and personality issues were rarely mentioned, Senator Clinton had a small lead over Obama when policy issues were covered.
Basis: a total of 540/429 statements on ABC, CBS and NBC evening news programs; 1/8 – 1/14/2008: profiles of Democrat candidates
Romney could benefit from focus on personality
After the New Hampshire primaries, the four major candidates were covered positively when their personality was mentioned. But Romney could benefit from a more extensive focus on his personality: these topics were often mentioned – and the tone was quite positive. Democratic candidates are falling behind.
Basis: a total of 280/429/540/321 statements on ABC, CBS and NBC evening news programs; 1/8 – 1/14/2008: coverage of personality
