In a thrilling round 2 match of the 2025 AFL Premiership, Collingwood emerged victorious against the Western Bulldogs, securing a significant win for the Seven Network in the Friday night ratings. The match not only showcased the competitive spirit of Australian football but also highlighted the growing viewership of the AFL on television.

Key Takeaways

• Collingwood defeated the Western Bulldogs in a closely contested match.
• The AFL match significantly boosted the Friday night ratings for the Seven Network.
• New metrics and reporting methods were introduced for measuring viewership.

Collingwood vs. Western Bulldogs: Match Highlights

The match between Collingwood and the Western Bulldogs was a nail-biter, with both teams showcasing their skills and determination. Key moments included:

1. Strong Start: Collingwood took an early lead, setting the tone for the match.
2. Defensive Strategies: Both teams employed robust defensive tactics, making scoring opportunities scarce.
3. Clutch Performances: Star players from both sides delivered standout performances, keeping fans on the edge of their seats.

Friday Night Ratings Overview

The ratings for Friday, March 21, 2025, revealed that the AFL match was a major draw for viewers. The new metrics introduced for measuring television viewership included:

• Total TV Overnight Ratings: This metric captures the cumulative unique audiences watching for at least one minute of broadcast TV.
• Consolidated 7 Top 30: This includes the average audience for programs across all regional markets.
• BVOD National Audience: This measures the total number of minutes watched, including co-viewing, divided by the program length.

Impact on Network Ratings

The success of the AFL match had a significant impact on the overall ratings for the Seven Network. The network has been focusing on enhancing its sports programming, and the positive ratings from the AFL are a testament to this strategy. The match not only attracted a large audience but also engaged viewers who may not typically watch AFL, showcasing the sport’s growing popularity.

Conclusion

The victory of Collingwood over the Western Bulldogs not only marked a significant moment in the AFL season but also reinforced the importance of sports programming in television ratings. As networks continue to adapt to changing viewer preferences, the success of the AFL on the Seven Network highlights the potential for sports to drive viewership and engagement in the competitive landscape of Australian television.