Woolworths has partnered with the iconic US bakery Cinnabon to launch a unique flavor of hot cross buns, featuring a delightful cream-cheese filling and a signature cinnamon swirl. Set to hit shelves this Friday, these buns are already generating excitement among customers eager to try this new twist on a traditional Easter treat.
- Woolworths collaborates with Cinnabon to create a new hot cross bun flavor.
- The buns feature a cream-cheese filling and Cinnabon’s signature cinnamon swirl.
- Available in stores starting Friday, February 28, 2025.
- Woolworths has a history of innovative hot cross bun flavors, including Biscoff and Fairy Bread.
A Sweet Collaboration
Woolworths has become known for its adventurous approach to hot cross buns, venturing beyond the traditional fruit-filled variety. This latest collaboration with Cinnabon marks a significant addition to their seasonal offerings. According to Donald Keith, Woolworths’ Bakery Merchandise Manager, the new buns combine the beloved Cinnabon cinnamon flavor with an indulgent cream cheese-style filling, creating a product that is both unique and appealing to customers.
Customer Anticipation
The anticipation for the Cinnabon hot cross buns has been palpable, with many customers expressing their excitement on social media. Woolworths decided to release the buns earlier than planned due to the overwhelming hype surrounding the collaboration. This strategy mirrors their previous successful launches, such as the Biscoff hot cross buns introduced in 2023.
The Hot Cross Bun Evolution
Over the past five years, Woolworths has expanded its hot cross bun range significantly. Here are some notable flavors that have captured the hearts of consumers:
- Biscoff: A fan favorite that combines the classic bun with the popular cookie spread.
- Fairy Bread: A nostalgic flavor that evokes childhood memories.
- Cadbury Caramilk: A sweet treat that incorporates the beloved chocolate flavor.
Taste Testers Rave About Cinnabon Buns
Professional taste testers have already weighed in on the new Cinnabon hot cross buns, declaring them the best option available in supermarkets. The combination of the cinnamon swirl and cream cheese filling has been described as a perfect match, with one tester likening the experience to a delightful fusion of flavors. The buns are priced at $5.50, making them an affordable indulgence for Easter celebrations.As the Easter season approaches, these buns are sure to become a favorite among families looking to add a special touch to their holiday gatherings.
